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Rising to the Top of Your Industry – One Blog Post at a Time

SEO benefits, branding advantages, and consumer loyalty: these are all the direct results of blogging.  However, did you know that the humble blog could propel your business to the top of your industry?

Indeed, according to Technorati’s State of the Blogsophere report for 2009, blogging translates into greater visibility and industry leadership.  Some of the key highlight statistics from the report include:

  • 71% of surveyed businesses believed their blogs have boosted their industry visibility.
  • 56% of the respondents indicated that blogging helped them establish a leadership position in their particular industries.
  • 60% of businesses planned to increase their budgets for content marketing in 2010.

Any industry can benefit from the addition of a corporate blog.  If you have clients and potential customers, then you have an audience base that is just waiting to be tapped.  Consider these top 15 corporate blogs, as ranked by their Technorati Authority by Marketing Nirvana:

  • Official Google Blog
  • Twitter Blog
  • The Facebook Blog
  • Yahoo!’s Yodel Anecdotal
  • Direct2Dell Blog
  • MintLife Blog
  • Yahoo! Search Blog
  • The LinkedIn Blog
  • Adobe Blogs
  • General Motors Fastlane Blog
  • Garmin Blog
  • The Monster Blog
  • Nuts About Southwest Airlines Blog
  • Delta Air Lines Blog
  • The Digg Blog

From computers and software programs to GPS systems and cars, clearly any industry can benefit from blogging.  Whether you share an inside look into your daily operations, helpful resources, previews of new products, or anecdotal stories, your blog can be a powerful springboard for your company.

Isn’t it time you leveraged blogging to catapult to the top of your industry?  If you don’t have time to personally pen your blog posts, take advantage of our ghostwritten blog writing and publishing packages, which is the ultimate hands-free blogging solution for busy business owners.

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