How to Successfully Compete Online Against Fortune 500 Companies

You may not have multimillion dollar advertising budgets or prime retail space on Rodeo Drive, but you can still fiercely compete against Fortune 500 companies online.  In fact, with the right SEO strategies, you can easily overtake Fortune 500 companies in the search engines.

Fortune 500 Companies: Dismal Online Exposure

According to the “Natural Search Trends of the Fortune 500” 2009 report from Conductor, Fortune 500 companies are nearly “invisible” online.  In analyzing 6.7 million paid keywords and natural search engine results, Conductor discovered the following trends:

• More than 50% of Fortune 500 companies are nearly invisible in the search engines.  In fact, most of these companies do not rank within the top 100 search results for the PPC keywords for which they pay the most.
• 98% of the surveyed Fortune 500 domains did not appear in the top results for their main keywords.
• As a whole, Fortune 500 companies spent $3.4 million daily on PPC ads, but the natural search results for these paid keywords are dismal.  Their websites only appear under the natural search results for only 25% of these important keywords.

What the Study Means for the Entrepreneur and Small Business Owner

For entrepreneurs and small business owners, the takeaway message from the report is clear: capitalize on search engine optimization to easily overtake Fortune 500 companies in natural search results.

Thankfully, search engine optimization strategies are affordable, even for modest budgets.  Two of the most important SEO strategies include:

• Content, content, content:  Content shall always reign king, and the only way to solidly build your natural search engine rankings is through the regular publication of fresh, relevant, and keyword-targeted content.  Whether you publish helpful articles on your website or daily blog posts, content is what ultimately drives forth your presence in the search engines.
• Backlinks:  Backlinks are still an important element of SEO.  Ensure that your backlinks provide you with the most value by including your main keywords as the anchor text.  Article directory submissions and press release distribution can both help you garner valuable backlinks targeted specifically to your keywords.

While it may not be easy to compete against Fortune 500 companies in the traditional advertising game, the online realm is an entirely different league.  Take advantage of our affordable SEO writing, press release distribution, and manual article directory submission services to target your most important keywords – and easily beat out your Fortune 500 competition!