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Will Google’s New Caffeine Engine Jolt Your SEO Rankings?
By Communicate Better | November 27, 2009
Google Caffeine promises to recharge the search engine with significant changes, but how will this impact your website’s ranking?
Based upon a Digital Connections analysis, the change could be dramatic. For example, in evaluating 10 two-word keywords for the retail industry, more than 47% of websites that currently appear on the first page were dropped in Caffeine. For 10 of the four-word long tail keywords evaluated, nearly 26% of websites currently ranked first in search results lost their position in Caffeine.
The Caffeine update promises to be as dramatic as the “Big Daddy” update that occurred in 2005 and 2006. According to Google, Caffeine will improve the “size, indexing speed, accuracy, comprehensiveness, and effectiveness” of its search engine – which could mean major changes for your SEO efforts.
Why Content is the Real Caffeine King
The search engine marketer’s adage, “content is king” holds more weight for Google Caffeine than ever before. In an effort to deliver quality search results, Google is reducing the weight of backlinks. Instead, the search engine will be ranking websites with better content higher in the results than those with better backlinks. This means that Google will return more searches based upon the on-page text your content writer composes, rather than the keywords of backlinks to the website. Indeed, content returns to its pinnacle reign as king in Caffeine.
With Caffeine, there will be more than one way to benefit from the power of content. Google Caffeine may offer real-time search, which would allow users to sort search results based upon temporal relevancy. The value of real-time content has already been made apparent with Bing. This makes publishing frequent, relevant, and timely articles from your content writer even more important in improving your ranking and driving traffic to your website. Updating your blogs and issuing press releases can all help to jolt your pages upwards in Caffeine.
Prepare for Changes in Your Keywords
Based upon beta testing, the world of keywords will also change in Caffeine. The competition amongst single keywords will amplify, while decreasing amongst long-tail searches. Google Caffeine intends to index a higher volume of pages, which will increase the amount of competition for single keywords. However, there is good news for the webmaster. Google will be more accurately indexing long-tail keywords, which translates into less competition for these phrases. Although you may experience more competition for your single keywords, you should also enjoy a growth in traffic from more relevant long-tail searches. Now is the time for your content writer to begin targeting your articles for powerful long-tail keywords.
When to Expect a Shot of Caffeine
The full rainbow of changes that result from the Caffeine update remain to be seen. However, we do know there will be a bevy of intriguing factors that Google Caffeine will begin using to rank websites, including site speed.
One data center has already been switched to the Caffeine algorithm, and according to Matt Cutts, a wider introduction of Caffeine will occur throughout multiple Google data centers after the holidays. Before 2010 arrives, make sure your New Year’s resolutions include preparing for the jolt of Google Caffeine!
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