Santa Claus is coming to town – but if he can’t find you online, you should check your SEO list twice.
Too many businesses wait until November or December to begin adding SEO content to their websites. Alas, paying a freelance writer to create content during the late holiday season may not maximize the SEO benefits. The search engines can take weeks, if not months, to fully spider and index new content on your website, especially if you do not make updates regularly.
When to Start for SEO’s Sake
Creating your holiday content in August or September will maximize the Christmas cheer your bottom line enjoys in December. By starting early, the search engines have ample time to crawl your website and update their search results. While starting your holiday SEO efforts early may take planning on your part, the rewards are certainly worthwhile – both in the sense of increased holiday sales and decreased advertising costs, such as expensive PPC campaigns that spike in cost near Christmas.
Content to Optimize for Search Claus
There are a variety of strategies your freelance writer can employ to optimize your holiday content, including:
- Product descriptions: A freelance writer can craft product descriptions that are not only search engine friendly, but powerfully compelling to your customers as well. Whether you are adding new products or want to increase the appeal of your current inventory, a freelance writer can help you both with speaking to the search engines and paying customers.
- Resource articles: A section of your website should be dedicated to informative, helpful articles that simultaneously optimize your top keywords. These articles can provide inspiration for gift ideas (that you happen to sell on your website, of course), new inventory announcements, and other topics related to your product keywords. If you commission your freelance writer to begin composing these articles between August and October, you give the search engines sufficient time to index and rank your website for your holiday product keywords.
- Blog posts: Your blog is one of the most powerful ways to reach your customers, as well as the search engines. The search engines are constantly looking for “fresh” content, and if you regularly update your company’s blog, you enjoy enhanced SEO benefits. Ask your freelance writer to begin tailoring your blog articles for your upcoming holiday inventory. While your freelance SEO writer does not need to mention the holidays specifically, infusing the product keywords into your blog articles will translate into a merrier holiday season for your profits.
While the sun may be shining and your tan has not begun fading, now is the time to begin optimizing for the holiday season. By planning ahead, you can ensure that your bottom line will not cry or pout this year when Santa Claus comes to your town.
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