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The Top 4 Reasons Websites Fail
By Communicate Better | February 27, 2009
As a webmaster, you suffer from a 90% probability that your website will fail. Popular statistics estimate that 9 out of 10 new websites close their proverbial web doors every year. While poor business acumen can be blamed, there are several other reasons why so many webmasters’ dreams are virtually shattered each year.
Paucity of Content
Too many websites have failed because of a sheer lack of content. Without content, how will the search engines index your website? What will visitors read and see once the flashy intro has concluded?
The only adage that has stayed relevant since the birth of the internet through Web 2.0 days is “content is king.” While other SEO strategies have come and gone, the value of content cannot be understated.
Publishing useful, valuable content serves two strategies: establishing your website’s validity in your visitors’ eyes and harnessing the power of SEO. An abundance of original, unique content remains a foremost factor for improving your Page Rank and search results. To aid in your endeavors, you can always hire an affordable SEO content writer, which is an investment that will certainly pay dividends in the future.
Virtual Staleness
You would never visit a bakery should its goods be stale. Your website is no different! If your website remains stale, without fresh content or regular updates, what reason would visitors have to return to your website? Even more importantly, why would the search engines return to index your website if nothing ever changes? After all, even spiders don’t like stale goods.
Your website is an entity that is constantly evolving. Just like you can’t give birth to a baby and never parent the child again, you cannot simply launch your website without regularly shaping its growth. To make your life as a parenting webmaster easier, you can always hire a “babysitter,” or SEO content writer, to add fresh articles to your website that will help it grow.
Remember, the more regularly you update your website with meaningful content, the more frequently the search bots will visit – translating into more indexed pages and improved search results.
Sluggish Communication
Too many websites fail because the webmasters cannot manage timely communication. If you do not respond to your emails and messages promptly, then you can essentially wish regulars visitors farewell. In a world where nine out of ten websites die, visitors will correlate the speediness of your communication with whether or not your website is “alive.”
The internet is open 24 hours a day, 365 days of the year. In a lighting-speed environment, everyone expects timely communication. Promptly manage your inbox and messages, and you will be able to develop a rapport that will lead to return visitors.
Weak Keyword Choice
Keywords act as road signs that guide visitors into your website. In today’s competitive web environment, however, there are millions of billboard signs competing for the same traffic.
To direct visitors to your property, you must ensure that your keywords are powerful and effective road signs for your website. The more specific you can be, the more effectively you can reach your target audience. There is tremendous competition amidst today’s saturated web environment, and you want to ensure that you are not needlessly competing for general keywords that may not generate increased traffic to your website.
For example, if your website will sell couture ladies foot apparel, then you do not want to simply optimize for the generic keywords of shoes, sandals, and sneakers. Instead, you want to focus your keywords based upon how your high-end target audience searches for the latest designer shoes. In your keyword research, consider what your typical client would type into the search engine, such as “Christian Louboutin pumps,” “Jimmy Choo sandals,” or even “wedding shoes.” These keywords are much more effective than simply attempting to compete for rankings for the generic keywords of “shoes” and “sandals.”
Capitalize upon smart keywords, fresh and extensive SEO content, and responsive customer support to catapult your online presence into the 10% of websites that DO succeed every year!
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