Psychology 2.0: Three Ways Your Content Can Tap Into Consumer Minds

Webmasters who wield the powerful sword of content reign king in the online realm.  However, not all content is created equal, and to tap into the minds of consumers, it is important that your freelance writer is crafting psychologically powerful prose.  With this in mind, there are three important guidelines that should shape any freelance writer’s repertoire.

Avoid Negative Verbiage

The human mind is unable to process negative images.  Can you imagine not feeling an emotion, or not seeing an image?  For example, when you read the phrase, “do not fall down the stairs,” your mind automatically pictures yourself falling down the stairs – and then negates this image.  Nonetheless, the negative image has already made an impression on your mind.

Research shows that consumers enjoy interacting with companies and websites that are positive and upbeat.  If your content psychologically creates a negative image, this does not bode well for your reader’s sub-conscious impressions.  Subsequently, a versed freelance writer will ensure that your content strikes a chord with the reader through positive impressions, instead of negative images.

Understand the Formula E > L

At our very core, human beings are emotional creatures.  If your emotions are engaged in a heated battle against logic, the former will win.  Human beings are governed by emotion, despite logic’s endeavors.  Therefore, if your freelance writer can trigger emotional chords with your reader, this translates into powerful content for your website. 

Tap into Psychological Similarity

By our very nature, humans automatically feel a rapport with others who are similar to them.  This truth is evidenced by the prevalence of cliques and social groups that dress alike, work in similar professions, live in the same neighborhoods, and share identical interests.  Inherently, we like others who we feel are just like us.

To capitalize upon this psychological factor, your freelance writer’s content should identify with the reader.  Throughout the content, there should be elements that help the reader relate with your website and company.  Make the reader feel an affinity through similarity, and your website becomes deeply compelling.

Hiring a freelance writer who understands these subtle psychological motivators translates into powerful content for your website.  By tapping into a consumer’s psychology, you can motivate them into accomplishing your desired goal, whether it is to purchase products or become a dedicated reader.